2018 National Advertising Challenge
Winner: Not for Profit - Silver
Brand Launch
Working in collaboration with Cineplex, I helped create, develop and launch The Rec Room across Canada.
This included naming the establishment, designing/naming the interior areas (ie. The Alley, The Yard) and creating engaging way-finding and signage that would be interesting, shareable and “photo worthy” for patrons. The goal was to create a “social-playground” atmosphere for people of all ages.
In addition, I also helped develop and launch The Rec Room website, as well as build the overall brand strategy/positioning and mass communications.
A self-promotion piece created for award winning photographer, Eden Robbins.
A sticker ranking various advertising awards, from smallest to largest, was placed on the adjustable strap.
Adjusting the strap to a bigger size would result in a bigger award - ultimately making your ego, bigger.
The hats were sent to advertising professionals, working at various agencies in Toronto.
Marketing Magazine Article:
http://www.marketingmag.ca/advertising/an-agency-hat-trick-159691
2016 National Advertising Challenge
Winner: Big Idea Category - Silver
What do you do when everyone wants to skip pre-roll ads? You create an interactive pre-roll ad that makes skipping more fun.
Campaign/event created for Rue Morgue’s Cinemacabre screening of the cult classic, “I Drink Your Blood”.
